The pricing episode you’ve been avoiding

“Market rate” is where good prices go to die. In this episode we walk through the three numbers that actually set your price — your capacity, your costs, and your nerve — and the exact script for announcing a raise to current clients.

Overview

If you’ve ever looked at your rates and thought, “I should probably charge more…” but immediately followed it with “What if nobody hires me?” — this episode is for you.

Why pricing feels personal

Most women entrepreneurs don’t struggle with pricing because they lack skill. They struggle because pricing feels personal. It brings up questions about worth, confidence, visibility, and the fear of losing clients.

What we cover

In this episode, we’re unpacking why your prices may no longer reflect the value you provide and how to raise them in a way that feels aligned, strategic, and sustainable.